Tsuyahime’s roots lie in the legendary rice grown by Shonai farmer Abe Kameji: “Kameno-o.”

The genes of Kameno-o, from which “Koshihikari” brand rice also originated, have been inherited by Tsuyahime. Tsuyahime rice was cultivated with care in Yamagata over the course of 10 years, with the aim to rival Koshihikari as the quintessential Japanese rice brand.