Home > Tsuyahime Branding Strategy:The “Tsuyahime” Brand Concept

The “Tsuyahime” Brand Concept


Born of water bursting with nourishment from Japan’s largest primeval Japanese beech forest, the wisdom of generations past, and Yamagata’s winds, blowing gently throughout the four seasons: the forefather of our country’s most delicious rice, “Kameno-o.”

From this noble lineage, a new brand is born. Distinct grain size, white sheen, flavor, aroma, and texture make rice itself a feast. Each bite tastes more of blissful delight.

Tsuyahime is a supremely pure and delicious special rice, which Yamagata’s agricultural artisans take pains to grow. We deliver it across Japan to those who, more than anything else, love white rice.

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